Social media training was given to the residents of Ostrowiec Świętokrzyski

A series of free social media training courses aimed at residents of Ostrowiec Świętokrzyski has ended.

Open workshops and lectures to educate people on the legal aspects of social media and the fundamentals of photography and videography were held during the months of February and March. The trainings were aimed at employees of Ostrowiec Świętokrzyski Municipality units, young people from primary and secondary schools and representatives of the Youth City Council for the purpose of cooperation with the Municipality in the presentation of products in new channels of communication and for residents of our city.

The participants of the training had the opportunity to learn the characteristics of the most important social media, i.e., Facebook, Instagram, YouTube, Twitter, LinkedIn and TikTok. They learned the basic rules governing brand communication in social media, their advantages and disadvantages, as well as how to use promotional tools for achieving the established advertising goals.

The workshops were held under the guidance of an experienced trainer, a lecturer at the University of Silesia in Katowice, who deals with issues related to the broadly understood social media on a daily basis.

The training was organized by the City Hall of Ostrowiec Świętokrzyski with funding from Iceland, Liechtenstein and Norway under the EEA Financial Mechanism 2014–2021 and the Norwegian Financial Mechanism 2014–2021. The meetings were divided so that the content was tailored to each target group.