We are promoting the Ostrowiec Resident Card

During the Ostrowiec Świętokrzyski Days on August 24-25 and leading up to the event, a large-scale advertising campaign was conducted to promote the Ostrowiec Resident Card Program 'OstraKarta' under the slogan 'OstraKarta - Connecting People and Places.' The campaign was aimed at all city residents, regardless of age, with the goals of informing them about the benefits of having an OstraKarta, encouraging local business representatives to become Program Partners, and explaining how residents can obtain an OstraKarta. As part of the campaign, posters encouraging people to apply for the card were displayed at bus shelters. Large advertising displays were installed at the KSZO Sports Stadium, where the Ostrowiec Days were held: banners were placed on two light poles in the corners of the largest stand, approximately 5 meters above the ground, and a cube-shaped structure (3/3/3 meters) with banners promoting the OstraKarta and information about the current Program Partners. Additionally, two large banners measuring 15 m by 1 m with the messages 'OstraKarta - Connecting People and Places' and 'OstraKarta Means Discounts and Benefits,' as well as wind flags with the OstraKarta logo, were displayed. Throughout the event, a 30-second promotional video, specially prepared for the occasion, was played to draw attendees' attention to the OstraKarta. A contest organized by the Department of Planning and Development, in collaboration with Radio Ostrowiec, was very popular. Any resident asked about owning an OstraKarta who had one and answered a related question could dedicate a song, which was then played on Radio Ostrowiec.

The OstraKarta promotion also included radio spots broadcasted on Radio Ostrowiec and Radio Rekord, as well as information shared during live broadcasts and later in a television segment prepared by the Local Media Group. Promotional items related to the OstraKarta, such as pens, t-shirts, mugs with the slogan 'OstraKarta - Connecting People and Places,' and speaker-shaped keychains symbolizing something new and important in our city, were prepared for residents of Ostrowiec Świętokrzyski. These items were given out during the Ostrowiec Days as prizes for participating in the contest, as a thank-you for applying for the OstraKarta, and as an incentive to apply for one. Promotional activities are ongoing. In addition to posters at bus shelters, radio spots are being broadcast on Radio Ostrowiec, encouraging potential Program Partners to offer discounts or preferences for OstraKarta holders. These spots are recorded by current partners, serving as an excellent form of advertising for both the benefits of being a Partner and the promotion of their own businesses.